There are few people within corporate Japan that understand Innovation better than Tets Eto. Since his early days at ASCII and Microsoft, his mission has always been bringing innovation to Japan. As Senior IT Director at Dentsu, the largest ad agency in Japan, it was his responsibility to create IT infrastructure. When Dentsu acquired Aegis Media, he was responsible for Global IT integration as part of PMI. Mr. Eto holds a B.A. from Keio University where he majored in business in commerce.